Apple's Entry into the Mobile Phone Market Essay

Apple's Entry into the Mobile Phone Market - Essay Example The Apple phone was launched on the 29th of June, 2007 by Apple Inc and a higher version of the same model made its way into the hearts and minds of the consumers during July, 2008 amid widespread media coverage the world over. In 2007, it sold between 500,000 and 1 million phones within two days of its launch. (Srinivas, 2008) In terms of the model that has been used for the Apple phone for the development of a relevant marketing plan and strategy, we will study the International Market Entry Mode Strategy that this company has used. This strategy is ideal for those companies that wish to diversify geographically. (Walter et al, 1988) This strategy along with others that have to do with market segmentation and brand positioning for maximum customer satisfaction will be used in order to evolve a strategy that is best suited for the purpose of an entry level product in a market as diverse as that of the global market. (Srinivas, 2008) The first element when entering a new market is the risk factor. For the Apple phone there has been a strategic management of risk through a change of location as well as the launch of personalised and online services. There, is a need to now focus on changing passive international sales into hardcore business. It is important to capitalise on the opportunities by undertaking risks so as to achieve organisational growth. Therefore, once the entry level mode is applied to this situation, there will be a concerted effort towards arriving at decisions that have to do with control, risk and commitment as demonstrated in the diagram below: To deal with the risk factor at an entry level, this diagram shows that the commitment level was set high so as to start by catering to consumer satisfaction. With effective segmentation, it will be easy to find out the areas of investment so as to find an appropriate positioning on the scale where exports start. (Walter et al, 1988) Therefore, a good entry level

Examination of Bacterial Infections Essay Example | Topics and Well Written Essays - 500 words

Examination of Bacterial Infections - Essay Example The essay "Examination of Bacterial Infections" talks about a keen examination of bacterial infections and elements necessary to spread an infection. It provides facts concerning the conditions necessary to spread an infection, the nature of a potential host and the modes of pathogen transmission. A susceptible host is the one who has little resistance against a certain organism, therefore, when exposed to it, he or she is likely to contract a disease. A potential host can be made susceptible by factors such as; age, immunity or physical conditions. Certain bacteria have a natural affinity for persons of certain age groups. The very young and the very old persons are generally more susceptible to diseases compared to the older children and young adults. Low immunity can make a potential host susceptible to an infection. For instance, persons who have never been exposed to an infectious organism might not develop acquired natural immunity against it hence being more susceptible compar ed to the ones who have been exposed to it before. Nevertheless, physical conditions such as exposure to elements, malnutrition, and extreme fatigue can weaken the resistance to pathogenic invasions hence making the host susceptible. There are three primary modes of pathogen transmission that include vehicle, vector, and contact transmission. Vehicle transmission is whereby an object carries the disease-causing microorganism to the host. Vector transmission involves organisms such as insects that transmit the pathogens to the hosts.